Stay up to date on the latest company news, events, and sweepstakes in our series “Hot Off the Press.” See how the Celebrations Passport app from the 1-800-Flowers.com Family of Brands is reinventing the mobile shopping experience.
Online shopping has come a long way since 1-800-Flowers.com pioneered e-commerce in the 1990s. The early digital storefronts on America Online and CompuServe have morphed into sophisticated websites accessible to anyone with a connected PC or laptop. With smartphones, Internet shopping has become a truly mobile experience.
As people turn to their smartphones to browse and buy, they expect experiences tailored to their devices and preferences. That’s why the 1-800-Flowers.com Family of Brands developed the Celebrations Passport app, which combines thousands of gifts with ideas and insights in a native mobile experience.
The app, available now for iPhones and Android devices, integrates deeply with the Celebrations Passport membership program. But non-members can use it to shop across 1-800-Flowers.com’s premier brands and explore a rich collection of stories, tips, and recipes, explicitly curated for on-the-go shopping.
“Our new Celebrations Passport app is a beautiful, native experience that helps consumers in their shopping journey,” says Brian Becker, Vice President of Content & Innovation at 1-800-Flowers.com. “It provides tips and insights in the form of profiles, gift guides, and recipes that softly introduce our products.”
Meeting customer needs
The Celebrations Passport app is based on 1-800-Flowers.com’s experience in digital commerce and its research into how consumers’ expectations have changed. In recent years, the signals have pointed toward improved mobile experiences. In fact, analysts predict its share of the U.S. retail market will nearly double by 2025 to $728 billion.
“As people turn to their smartphones for every aspect of their lives, retailers need to innovate to meet their expectations — and their technology,” Becker says. “Mobile devices force us to think differently and prioritize what we show customers.”
But mobile users demand more than just a smaller copy of what’s available through desktop browsers or even the mobile web. That’s why the Celebrations Passport app has been developed from the ground up as a truly mobile experience, from its curated product collections to its wealth of content designed to help shoppers wherever they may be.
Features of the Celebrations Passport app
The Celebrations Passport app offers consumers frictionless navigation to meet their every gifting need. Gifts are grouped into accessible categories, including birthday, love & romance, get well, thank you, and sympathy, to name just a few. On another screen, shoppers can home in on specific types of gifts, like fruit gifts, flowers, gift baskets, plants, popcorn, and gourmet food.
The app is like a shopping mall in your pocket, except you’ll check out only once, and there are never any lines. You can choose from Cheryl’s Cookies, 1-800-Flowers.com, Harry & David, FruitBouquets.com, Shari’s Berries, The Popcorn Factory, 1-800-Baskets.com, Simply Chocolate, and Wolferman’s Bakery.
But the app isn’t just about easy browsing and checkout. It’s also built to provide timely gift recommendations, expert advice, and engaging profiles relevant to the shopping experience.
“We spent a lot of time on the app beyond just the checkout process,” says Jenna Messer, Vice President of Loyalty Marketing at 1-800-Flowers.com. “Shopping is about more than just buying items. It’s about browsing and collecting ideas — all of which you can do in the Celebrations Passport app.”
Integration with Celebrations Passport membership
Celebrations Passport members who shop with the app will enjoy its integration with the popular rewards program. Besides earning points as they shop, they can manage their accounts on their phones. They’ll also receive 30 bonus points when they make a purchase in the app each quarter — or up to 120 extra points per year.
Customers can purchase a 12-month Passport membership for just $19.99. Benefits include free shipping on most products, no services charges, and member-only access to special offers. The program also rewards members with new perks that grow as they gift.
†Prices and discounts are exclusive of applicable taxes. Free Service charge applicable on florist fulfilled gifts delivered within the United States. Items may vary and are subject to availability, delivery rules and times. Celebrations Passport members must sign into their account and order at least two business days before delivery for Free Service charge. Free Shipping charge applicable on standard weekday delivery for select gifts delivered via direct shipping by common carrier (FedEx, UPS, etc.) within the continental United States only. Expedited Delivery options may be available for a surcharge. Offers available online and some orders available by phone. Celebration Passport is not available on Stock Yards products. Offers are not available on all products and are subject to restrictions and limitations. Prices and charges are subject to change without notice. Void where prohibited. For a complete description of the Celebrations Passport program Terms and Conditions click here.
*Prices and discounts are exclusive of applicable service and shipping charges and taxes. Items may vary and are subject to availability and delivery rules and times. Offer available online and by telephone only. Offers cannot be combined, are not available on all products and are subject to restrictions and limitations. Offer valid through 11:59 PM EDT on 1/16/22. Prices and charges are subject to change without notice. Void where prohibited. Celebrations Passport® members sign in to your account to redeem offer.
**Earn 100 bonus points as a Celebrations Passport® member when you make a purchase across any of brands. Offer is valid through 1/16/2022 at 11:59 PM EST, and only while supplies last. Members can earn a max of 100 points on this promotion. Offer available online only. Prices and charges are subject to change without notice. Void where prohibited.
AUTHOR
Jacqueline deMontravel is 1-800-Flowers.com’s senior editor of floral and gifting. She is also an editor, writer, designer, artist and stylist. Previously, Jacqueline was the editorial director of Engaged Media’s Lifestyle group, overseeing such publications as Cottages & Bungalows, Romantic Homes, Yum, Seaside Style, Cottage White, French Style, Happy Modern and Rooms. Formerly the editor of Country magazine, she held editor positions at Self and GQ. She has been a contributor with Hearst's Harper's Bazaar and Black Book magazines.